Tesco Club-Me-Over-The-Head-Card!

Just tried to sign up for a Tesco Clubcard. Not the most challenging of tasks, you might think. Wrong!

It turns out I cannot do so online, nor can I even do so over the phone. The functionary at the other end of the line told me I needed to go to a Tesco store and get a “temporary card” with a temporary number, which I can then read out to her to begin the joining process. How quaint.

I tried, in vain, to communicate my valuable feedback on why this was a little Stone-Age in the Internet era. She did not seem to hear my valuable feedback but simply kept repeating the unbending bureaucratic procedure. I suggested that a manager might be interested to hear my feedback. She said she was a manager. I gave up.

Perhaps someone from Tesco would like to come on here and tell me why the UK’s biggest loyalty card scheme has such a problem with technology (not to mention consumer feedback!)

UPDATE: Further inquiries to Tesco inform me that you can sign up for a Clubcard online, but only if you register with the Tesco.com website. OK, that's more like it. But why couldn't the first person I spoke to have told me that? Once again, as all too often, we see very poor initiative from front line staff. After years of reading from a computer screen, too many of them have lost the ability to think for themselves - let alone "out of the box"!